Virgin Casino has introduced its first ever TV advert campaign to the UK public. The advert seeks to bolster the position of Virgin Casino as the place that features amazing online slot games by promoting the stellar collection of slot machines that Virgin Casino currently offers, and the fact that it launches at least one brand new slot game each and every week.
The TV advert that lasts for a brief 20 seconds and is part of a half a million pound advertising campaign, uses a space theme to get new viewers to the fascinating world of Virgin Casino and features super popular online slot games such as Cleopatra, Da Vinci Diamonds and Monopoly Multiplier.
Oliver Wilson, Casino Acquisition Manager, said: “We had such a fantastic response from our first Virgin Bingo ad launched last year that we decided that this was the right way to go for Virgin Casino. Bingo received a huge increase in player registrations on the back of the first adverts aired late last year and this evidence suggests it makes absolute sense for TV to play a significant part in Casino’s marketing campaign.
“TV advertising is a new strategy for Virgin Casino and we believe a natural fit. Consumers like the familiarity and security of knowing they are playing with a trusted and reputable company. Being part of the Virgin brand helps this, while TV raises awareness of our existence and helps to reinforce that trust and brand awareness.”
The advert will hit TV screens on Monday November 1st, and prior to a national heavyweight TV rollout will run for two weeks during a direct response TV test campaign that will cover ITV in the Midlands, and ITV and Channel 4 in the South East.
The TV campaign will also get support by a variety of direct response activities including PPC and Display Media.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment